Books : The Green Marketing Manifesto

The Green Marketing Manifesto

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Binding: Hardcover
Dewey Decimal Number: 658.802
EAN: 9780470723241
ISBN: 0470723246
Label: John Wiley & Sons
Manufacturer: John Wiley & Sons
Number Of Items: 1
Number Of Pages: 320
Publication Date: October 29, 2007
Publisher: John Wiley & Sons
Studio: John Wiley & Sons

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Editorial Review:

Product Description:
Offers a roadmap on how to organize green marketing effectively and sustainably. This book offers many examples from companies and brands who are making headway in this arena, such as Marks and Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- The way of all things
Great book, bit heavy in places but very enlightening. Marketing managers and brands need to wake up to the reality that they are way behind the consumer curve and their values. I recommend you also read Ethical Marketing & The New Consumer. Why are there just two books on the subject?

Rating:

- Great manual on marketing green products and services
Hype won't do any longer; when people buy "green" they want to know they're making a real contribution to solving global environmental problems. Although consumers no longer buy the message of unbridled consumption, the goals of marketing and sustainability don't have to conflict. John Grant recreates the field of marketing for the new "green" era with ingenuity and verve. Through varied examples, he analyzes what works and why, and leaves readers with a meaningful set of tools for thinking about ... Read More

Rating:

- Wonderful stuff
As ever. All of John Grant's books exude great thinking and this is no different. Will change the way you do things and think with reference to green matters. Look forward to the next book.

Rating:

- Several days after reading this, I bought five more copies for colleagues
Several days after reading this, I bought five more copies for colleagues who are working out how 'green' fits in our strategy and communications. Like John's other books, the Green Marketing Manifesto is insightful, thought provoking, and very comprehensive.

Rating:

- Great little read for marketeers
John Grant, ex of St. Lukes the ethical advertising agency, is one of the most proflic writers on new marketing trends. He also happens to be very environmentally aware in his outlook. The book tackles the main greenwash versus genuinely green marketing issues as well as giving important tips on telling the difference. The key point is that green marketing is making green things normal, not normal things green. This is a crucial point so often missed by marketers jumping on the green band wagon. A ... Read More

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